NAC598.270. Basis for assertion.

Latest version.

A seller shall not make an assertion of price in an advertisement unless:

     1. The comparison of prices is based on a reliable and trustworthy survey;

     2. The seller can substantiate the price of the products in the marketplace at the time the comparison of products was made; and

     3. Each product of the competitor being compared in the survey is the same or comparable in all material respects in grade, content, weight, quality, quantity and substance.

(Added to NAC by Dep’t of Commerce, eff. 10-29-93)

                    
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