NAC634.556. Advertisement of fees.

     1. Except as otherwise provided in this section, a licensee who advertises a specific fee or range of fees shall honor the advertised fee or range of fees for at least 90 days after the last date that the advertisement is broadcast or disseminated, unless the advertisement specifies a shorter period. If a specific fee or range of fees is advertised in a telephone directory or other type of media which is not published more frequently than annually, the licensee shall honor that fee or range of fees for at least 1 year after the publication of the telephone directory or other type of media.

     2. If an advertisement states that a chiropractic service is being offered free of charge or at a discounted rate:

     (a) The service must be provided at the advertised rate regardless of whether the service is to be paid for by the patient or a third party, such as an insurer.

     (b) The licensee who advertises the service shall ensure that:

          (1) A patient to whom the service is provided receives and signs a statement of disclosure which sets forth:

               (I) A detailed description of the service that will be provided free of charge or at a discounted rate.

               (II) The amount that will be charged for any additional services that will be provided.

               (III) If the offer to provide a service free of charge or at a discounted rate is valid for a limited time, the date on which that offer will end.

          (2) A statement of disclosure that is required pursuant to subparagraph (1) is placed and maintained in the record of a patient to whom a service is provided free of charge or at a discounted rate.

     3. If a licensee provides diagnostic services, including, without limitation, examinations and X-rays, free of charge or at a discounted rate pursuant to an advertisement, the licensee shall provide those services in a sufficiently complete and thorough manner so as to allow the licensee to make a proper diagnosis.

     4. No separate charge may be made for the professional evaluation of diagnostic tests or procedures which are provided free of charge or at a discount, regardless of whether the professional evaluation is made at the time of the initial office visit or at a later time.

     (Added to NAC by Bd. of Chiropractic Exam’rs, eff. 11-23-93; A by Chiropractic Physicians’ Bd. by R030-98, 9-10-98; R095-03, 10-22-2003; R014-10, 5-5-2011)