NAC636.215. Certificate of registration required to practice under assumed or fictitious name.

     1. An optometrist shall not practice optometry under an assumed or fictitious name unless he has been issued a certificate of registration by the Board to practice optometry under the assumed or fictitious name.

     2. Before a licensee may use or display an assumed or fictitious name in any manner or medium, he must submit a completed application for a certificate of registration of the assumed or fictitious name on a form provided by the Board. The application must be accompanied by documentation from the appropriate local governmental entity that issues business licenses for the county in which the optometrist proposes to practice under the assumed or fictitious name, which verifies the local governmental entity has approved the use of the assumed or fictitious name by the licensee.

     3. The Board will not approve an application for a certificate of registration to practice optometry under an assumed or fictitious name which:

     (a) Contains any reference to price or cost;

     (b) Contains any reference to “superiority,” “better” or “best”;

     (c) Contains the word “physician”; or

     (d) Is in violation of any provision of this chapter or chapter 636 of NRS.

     4. If a licensee uses or displays an assumed or fictitious name in any manner or medium before receiving a certificate of registration to practice optometry under an assumed or fictitious name from the Board, the optometrist:

     (a) Shall, upon receipt of written notice from the Board, immediately cease using the assumed or fictitious name; and

     (b) Is subject to an administrative fine imposed pursuant to NRS 636.420.

     (Added to NAC by Bd. of Optometry by R126-99, eff. 12-13-99)