NAC686A.4935. Engaging in act or practice which leads to confusion regarding source, sponsorship, approval or affiliation.  


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  • An insurer or producer of insurance engages in an act or practice which leads to confusion regarding source, sponsorship, approval or affiliation, and which constitutes an unfair or deceptive act or practice in violation of NRS 686A.020, if the insurer or producer of insurance:

         1. Makes any representation, or uses any device, title, descriptive name or identifier, that has the tendency or capacity to confuse or mislead an active duty service member into believing that the insurer, producer of insurance or life insurance product offered is affiliated, connected or associated with, or endorsed, sponsored, sanctioned or recommended by, the United States Government, the United States Armed Forces, any state or federal agency or any other governmental entity. The titles prohibited by this subsection include, without limitation, “Battalion Insurance Counselor,” “Unit Insurance Advisor,” “Servicemembers’ Group Life Insurance Conversion Consultant” or “Veteran’s Benefits Counselor.” This subsection does not prohibit a person from using a professional designation awarded after the successful completion of a course of instruction in the business of insurance by an accredited institution of higher education, including, without limitation, “Chartered Life Underwriter” (CLU), “Chartered Financial Consultant” (ChFC), “Certified Financial Planner” (CFP), “Master of Science in Financial Services” (MSFS) or “Master of Science in Financial Planning” (MS).

         2. Solicits the purchase of a life insurance product through the use of, or in conjunction with, any third-party organization that promotes the welfare or assists members of the United States Armed Forces in a manner that has the tendency or capacity to confuse or mislead an active duty service member into believing that the insurer, producer of insurance or life insurance product is affiliated, connected or associated with, or endorsed, sponsored, sanctioned or recommended by, the United States Government or the United States Armed Forces.

     (Added to NAC by Comm’r of Insurance by R031-07, 8-31-2007, eff. 9-1-2007)